Marketing Plan

The Prelaunch phase will focus on property preparation and creating marketing material. Efforts related to the Prelaunch phase are as follows:

• Develop strategy with The Agency New Development Division
• Create marketing material
• Custom photography including twilight shots
• Professional property video and drone shots
• Utilize footage to create shorter clips to be used on all social media channels
• Prepare copy to be used in all marketing
• Create custom property website with complete information, photos, and video

• Launch property website

• Launch Listing in MLS

• Property goes live on the agency website, reaching over 437,500 unique visitors per month

• Property goes on Savills Website reaching 30,000 Savills agent in 700 offices in over 60 countries all around the world.

• Deploy a custom property – Specific direct eBlast to Brian’s personal database and V.I.P. Broker list, approximately 15,000 contacts

• Any potential PR placement

• Dedicated New listing property eBlast from Brian To his database of over 15,000+ contacts

• Weekly inclusion in his listing eBlast

• Inclusion in the agency weekly eBlast “The Agency Edit” 650,000+ subscribers

• Coordinate social media posted stories across The Agency, and Brian’s social media channels

• The Agency Instagram followers 460,000+

• Property will be staffed on a weekly basis

• Initial open houses will be on Tuesdays, Saturdays and Sundays

• Other open house times to be agreed upon

• Multiple Print Media Publications

• Ongoing posting on social media channels and engagement with audience

• Customer property new listing postcard sent to every home within a half mile radius

• Custom property brochure for every individual showing

• Weekly “Current Listing” eBlast